The Idle Man - London, United Kingdom

"The Idle Man aims to be an authority on men’s fashion. Men don’t talk about fashion in the same way women do, it’s not something they talk about with their friends down the pub, but that does not mean they are lacking in interest. The Idle Man acts as that friend a man can turn to for advice in a more covert way, it’s a destination of know how on men’s fashion. With a focus on timeless staples and respected brands, The Idle Man looks to bring a considered edit of no-nonsense clothing to make men’s shopping experience straightforward and stress free. Brands like Levi’s, Edwin, Carhartt, Timberland, Schott NYC and Converse show their respect for the classics whilst labels including Herschel Supply Co., WoodWood, Nudie and Billionaire Boys Club show are examples of brands bringing a fresh, more up to date approach to menswear."